| 1. Use Content-Sharing Buttons: |
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| Content-sharing buttons such as the “Facebook Share” or Twitter “Tweet This” button encourage visitors to post your content on their networks, and allow their friends to visit your website. Put the share buttons on all blog posts, articles, photos or videos that are posted to your website. |
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| 2. Put Your Social Icons on the Homepage: |
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| Place your social icons prominently on your Homepage where visitors can find them straight away. Don’t bury your social links on subpages within the website. This will encourage people to become fans of your page right away ! |
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| 3. Allow Users to Login Through Social Networks: |
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| If users can login and interact with your website through Facebook Connect, then any activity will automatically reflect on that user’s social channel, encouraging their friends to engage with you as well. |
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| 4. Embed Videos Using YouTube Player: |
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| Add a YouTube player to your website so you can create a presence on YouTube in conjunction with adding video content to your website. Video is a great way to keep your visitors engaged and the player is easy to manage directly from your YouTube account. |
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| 5. Install a Floating Social Bar: |
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| If you install a floating social bar to your website that stays with the user as they browse your content, you’ll remind them to become fans of your page. You can do this in the footer of your website. |
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| 6. Stream Social Updates: |
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| Allow your visitors to view your social updates directly from your website by using the Twitter widget and Facebook Stream plug-in. Then if they happen to see a tweet or status update that interests them, it will encourage them to like your pages. |
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| 7. Encourage Users to Submit Content: |
| When resources and time are limited, keeping your website full of interesting and engaging content can be very hard. One solution is to ask users to submit content to your social channels that you can then feature on your website. This could lead to improved thought leadership and brand recognition for your company. |
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| 8. Connect Your Blog to the Website: |
| Make sure your blog is fully integrated with your website so every time there is fresh content posted to your blog, it boosts your rankings. This helps with search engine optimization and draws traffic to your website. Make sure your blogs are properly tagged. Enable blog commenting as well using social plug-ins.
So there you have it – incorporate these changes easily into your existing website today and watch it become a social hub. Let ‘Tweet, Like, and Share’ be your new marketing mantra! |
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