Social Media Marketing has become central now to business development, irrespective of the product or service you’re offering. Media pundits tell us that customers now interact with companies in a completely different way, and expect their favoured brands to be nimble and responsive to the demands of quick, easily absorbed messages put across in a [...]

1. Use Content-Sharing Buttons:

Content-sharing buttons such as the “Facebook Share” or Twitter “Tweet This” button encourage visitors to post your content on their networks, and allow their friends to visit your website. Put the share buttons on all blog posts, articles, photos or videos that are posted to your website.

2. Put Your Social Icons on [...]

The About Us page on a website often gets the least attention from the owners of the business, but it may be the one page that visitors judge you by.
How often have you heard the refrain “Just put in the History of the Company which I’ll send to you on a Word document written in [...]

As businesses become more aware of the need to implement SEO into their existing websites, it is important that they understand the basic steps involved.
1. Commit yourself to SEO and be patient about results: Although this sounds like an unreasonable leap of faith, it is important that you go into SEO with [...]

An e-mailer is only the start of an effective marketing campaign. It should function like an skilled and experienced Salesman – drawing the audience in, keeping them interested long enough to hear what he is trying to say, and then gently directing them to where he wants them to go.
Before you start creating your e-mailer, [...]

Blog writing is all about openness, honesty, and information. A blog is not a tool for direct selling or direct advertising and trying to use it for this purpose is likely to be counterproductive. Your readers will come to your blog because they are interested in what you are writing about and want to find [...]

Blogging has emerged as one of the best marketing tools on the web. From the ease of creating a direct communication to the convenience of interacting with possible customers and clients, blogging has provided a new way for marketers to do what they do – promote products and services!
However, often companies don’t get beyond good [...]

Blogging has emerged as one of the best marketing tools on the web. From the ease of creating a direct communication to the convenience of interacting with possible customers and clients, blogging has provided a new way for marketers to do what they do – promote products and services!
However, often companies don’t get beyond good [...]

With the advent of the Tablet PC and the exponential growth of the Internet being accessed through these devices, it becomes important for businesses to tailor the content of their websites to address this new audience.
These handy gadgets like the Apple iPad, Samsung Galaxy Tab, Motorola Xoom and the latest addition RIM’s Playbook have [...]

A recent study by Forrester Research for Akamai on the importance of site speed to the customer has thrown up some startling figures.
Customer expectations for site performance are changing. Now 40% of customers say they will navigate away from a page if it takes 3 seconds or more to load, 46% of them will [...]