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Digital Enterprise Archive

Welcome to the archive of the Digital Enterpriser - Content Managemeny System.

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How Often Do You Have To Change Your Website? (Once it’s done, there are easy ways to stay up-to-date.)

May 9th, 2012


How often should you change your website?
Every 2 years?
5 years?
7 years?
Whenever you change your advertising?
There is no eureka moment that tells you when you should change the overall look of your site. Typically, you don’t make drastic changes unless there are drastic reasons for change. Common reasons would be:

You may not be getting enough traffic [...]



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The Sol: How a Boutique Hotel in Goa Conveyed its USP Through a New Website

April 27th, 2012


The Sol is an elegant boutique hotel inspired by old Goan sensibilities. Situated in the north of Goa, a short drive from Calangute on the banks of the Sinquerim River, it was built as a haven for travelers who prefer Goa as it once was: quiet, restful, and familiar. Designed by Tarun Tahiliani, The Sol [...]



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Can I Add E- Commerce to my Existing Website to Push Sales?

April 12th, 2012


E-commerce is the buying and selling of goods and services on the Internet. This term and the term e-business are often used interchangeably, and for online retail selling, the term e-tailing is sometimes used.
E-tailing or The Virtual Storefront:
Putting your products out on the net to allow direct retail shopping has many amazing advantages. 24-hour availability, [...]



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Can Your Website Ever Be As Good As Your Printed Collateral?

March 7th, 2012


The physical presence of printed material can be quite overwhelming. Designs can be striking and yet intricate and pack much more impact than a web page; especially because the entire double-page spread is in your face in a fraction of a second. ‘Wham, here’s all we want to say in one shot.’
Images can be large [...]



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Is Your Website Designed to Communicate to Visitors?

February 22nd, 2012


Whatever the nature of your business, the success of your website depends upon its ability to communicate your message clearly and unambiguously to visitors. Here are the elements you need to be aware of to make sure this happens.

Stated purpose:
New visitors should be able to quickly get an idea of a website’s purpose and its [...]



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Case Study: How a New Website Impacted the Branding of a World-renowned Architectural Firm

February 7th, 2012


www.shilpaarchitects.com
The Background:
Founded in 1979 by Sheila Sri Prakash, an award winning Architect and Designer, Shilpa Architects Planners Designers is today an international company based in Chennai, India. Although Shilpa and its subsidiaries have executed projects globally, the company is best known for its culturally-sensitive and sustainable Indo-centric designs, and has been responsible for several landmark [...]



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Ten Ways Your Website Can Change the Way You Do Business

January 27th, 2012


1. Be Open For Business 24 Hours a Day
Your business is open to the world 24 hours a day, 7 days a week with no labour costs. An online store never closes. And a website faces no time zone barriers.
2. Look Big, Important, and Credible
If you still do not have a Web presence you are [...]



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Web Trends in 2012 That Will Change the Way Your Website Works

January 12th, 2012


The way your website works will change in 2012, as ways of accessing and using information keep changing.
Here are some of the top Web Trends predicted for the year:

 

1.
More and more people will access the Web from their mobile phones:
According to Search Engine Land, more than 1/5 of all searches will be conducted on [...]



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Ten Things that Routinely Irritate Visitors to Any Website. Is Yours Included?

November 30th, 2011


It is the little things on websites that keep visitors happy or drive them crazy with frustration and ultimately drive them away. Have you asked yourself lately whether your visitors are happy? Sure, they filled out your forms and clicked on your buttons, but did they do this with a scowl or a smile?
This is [...]



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Good Website Navigation is What Keeps Visitors Coming Back to Your Site

November 2nd, 2011


An effective website is one that is easily understood by the average web user.
Yet so many websites seem to forget the very purpose with which they were set up. No product or service can be sold without information about that particular product or service. That information should be available no more than three clicks away [...]



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The Digital Enterprise is a bi-weekly e-magazine that explains the business web in simple actionable language in less than 7 - 10 minutes. It covers topics ranging from Search engine optimisation to Cloud Computing - anything that a small or medium business might need to improve its productivity.