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Archive for October, 2011

How Do You Know When It’s Time To Rebuild Your Website?

Wednesday, October 19th, 2011

We’ve established that a website needs regular maintenance if it is not to slip into a state of digital decay. But sometimes the little fixes are not enough to keep it in good health, and it’s time for more radical surgery. How do you know when that time has come?
 
10 Good Reasons to Rebuild Your Website Today:
1. The goals of your business are changing:
Your website needs to at least be as current as your latest business plan. If your business is exploring new directions and strategies, your website must reflect that, or you’ve lost some great business opportunities.
 
2. The browser your site used is now obsolete:
If your website was built 5 years ago, there is a good chance that some part of it may not even be visible to many of today’s web users, as it was optimized on a browser that is now obsolete. It’s also important to make sure that recently built websites function properly and look right in the older browsers, which many people still use.
 
3. Your site relies on Flash animation:
The main objection to Flash as a web-development technology was that its architecture prevented sites built with it from being indexed by search engines. Today, even though Flash has begun adapting its architecture to Search Engines, it is still invisible to Apple’s mobile platform, so for iPad or iPhone users, plan to rebuild your site as soon as possible. Also, all those unnecessary bits of animation (“Loading…..” for example ) are just annoying and make your site look dated and clumsy.
 
4. Your site doesn’t work on mobile devices:
The growth of the mobile industry is unprecedented, and has serious implications for your business. It is expected that by 2012, the number of smartphones in the world will exceed the number of personal computers, and mobile devices will become the main web platform. Technology is changing rapidly, and if you don’t begin the process of making changes to your web presence now, you will find the transition much harder later.
 
5. Your site does not have up-to-date search engine friendly content:
Your site needs to be filled with frequently updated, indexable, search engine friendly content. Many older websites did not focus on SEO and were instead filled with images or text that search engines ignored, and it’s not surprising that they failed to deliver the business they should have. Today’s digital marketing strategies demand more focused content.
 
6. Your database has now exceeded the scale for which it was built:
If your website is a few years old and you have been adding weekly news items, creating 4 or 5 Case Studies a year, publishing 2 Blog posts a week, and receiving many Form submissions, then it is likely that all this activity is expanding your database beyond the level it was designed for. This can create significant problems with performance and reliability, and is a good reason for a rebuild.
 
7. Your site has stopped generating leads:
It may be time to look at that generic ‘Contact Us’ form on your website and evaluate your entire web strategy – is it time to have a presence across other Social Media? Should you have more Calls to Action across the website? Does the entire website drive conversion rates (from casual visitors to actual customers who will buy a product or service, sign up for a newsletter, or ask for an appointment)? Time to start rethinking the functionality of your website.
 
8. The add-on features on your site are confusing:
Many companies try to keep abreast with the demands of rapidly changing technology by adding on features to their old websites. When there are many third-party plugins and numerous data repositories, it significantly affects the user experience. With many features all crammed into the Home Page, the user can be confused enough to not bother exploring further. It is then time to rebuild with simplicity of design and ease of navigation as the watchwords.
 
9. You cannot edit your current site:
If you can’t edit your present site, there’s no excuse not to start the rebuild straight away and regain control over your website. You need to be able to manage the digital impact of your website and your business.
 
10. Your expectations of cost and benefit from the site need a rethink:
If you expect millions of bucks worth of business out of your website, but paid only a few hundred to build it, something is very wrong. Conversely, a website built for peanuts may be possible, but it will never be an effective or reliable platform for a company that plans to be a serious contender in its field. In today’s economic environment, it is even more important to allocate part of your budget to expanding your web capabilities in order to stay ahead of the curve and let your business continue to grow.
 
 
 
Take a long and critical look at your current website and ask yourself whether it has the ability to meet all your needs both at present and for the foreseeable future. If the answer is No, then it’s time to start a Rebuild!


How to Get the Most Out of Google Docs to Improve your Business Efficiency.

Wednesday, October 5th, 2011

In the past, co-workers shared documents by emailing them to each other. This often resulted in a great deal of confusion, with different versions of each document flying around, changes mysteriously appearing on documents with no indication of who had made them, and people from different mailing lists accidentally getting copied on important documents.

By introducing the suite of online productivity applications that together make up Google docs, Google has made some of these problems a thing of the past. Let’s look at it in more detail.

 
Basic Features of Google docs:
1. System requirements:
Google Docs is compatible with Internet Explorer version 6 or greater, Firefox version 1.07 or higher (but not Firefox 3) and Safari 3.1 or higher. In addition, you must enable JavaScript and cookies to use the applications.
 
2. Access:
To access Google Docs, you need to create a Google account. Google accounts are free. All you need is a valid e-mail address — and the willingness to agree to Google’s terms of service — to create one. If you’ve signed up for Gmail, you already have a Google account.
 
3. Compatibility:
With an account, users can either create a new document, spreadsheet or presentation, or upload an existing file to the system. Google Docs is compatible with the following file formats:

  • Comma Separated Value files (.csv)
  • Hypertext markup language (HTML) files
  • Microsoft Word, PowerPoint and Excel files (.doc, .ppt or .pps, and .xls, respectively)
  • OpenDocument Text and Spreadsheet formats (.odt and .ods, respectively)
  • Rich text format (.rtf)
  • StarOffice documents (.sxw)
  • Text files (.txt)
 
4. Ownership:
You become the owner of any file you create or import into Google Docs. Owners can edit and delete files and invite collaborators and viewers. Collaborators can edit and export files. The owner can also choose to give collaborators the ability to invite other collaborators into a project. Viewers can look at files and export them, but aren’t allowed to make edits.
 
5. Organization:
The organizational approach for Google Docs is a simple file-and-folder system. You can create folders and subfolders for all your files. Google provides you multiple ways to sort data, including alphabetically or by the latest updates.
 
6. Storage:
Google Docs users get a lot of storage space with their accounts, but it’s not unlimited. Each account can have up to:

  • 5,000 documents of up to 500 kilobytes each
  • 1,000 spreadsheets of up to 1 megabyte each
  • 5,000 presentations of up to 10 megabytes each
 
7. Using Google Docs:
a. Multiple people can view and edit a Google Docs file simultaneously. More importantly, they don’t have to worry about creating duplicate copies of the same file.
b. With Google Docs, everyone working on a project makes changes to the same master document. As users make edits, Google Docs tracks all the changes and tags each edit with the responsible Google account holder’s name. That way, the owner of the document can scan changes and see who is responsible for each edit.
c. Google designed Google Docs to autosave almost constantly, preserving each edit shortly after a user makes it. Other users see the updated changes instantly.
d. While working with documents or presentations, users can see who else is in the file.
e. And with spreadsheets, users can click on a tab labeled “discuss” to chat in real time about the project.
 
Exciting New Features:
 
1. Google Gears:
This allows users to edit documents offline. Once you reconnect to the Internet, Google Docs automatically syncs the offline copy of your document with the master copy stored in the Google account. If another user has made edits to one of the sections you’ve changed, your changes won’t be implemented. Instead, Google alerts you to the issue and gives you the opportunity to compare your changes against the other user’s edits. If you still want your changes to go into the file, you can copy and paste them into the document.
 
2. Google Finance:
This allows you to retrieve information about a publicly-traded company. Users enter a company’s stock ticker symbol and request a specific piece of information about that company. The information updates as market conditions change, though the data can lag up to 20 minutes behind actual conditions.
 
3. Google Lookup:
This is another spreadsheet feature. Let’s say you’re building a table that compares the population of different cities. With the Google Lookup feature, you’d enter a formula, signify the city you are interested in and ask for the attribute “population.” The Google search engine looks for that information and retrieves it. If there are multiple answers for a particular attribute, Google presents all of them to you so that you can determine which one is right for your needs.
 
 
As with all Cloud Computing, security is the biggest concern of many users. Google assures users that all data is password-protected and kept private, and also inaccessible to the spiders sent out by Search Engines. Users also retain all ownership rights to their materials.

In conclusion then, Google Docs make the virtual office a reality, as well as allowing greater levels of collaboration, improving efficiency, and saving time, effort and money. Sounds like enough reason to try managing your next project online?