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Archive for August, 2011

Embedding Content into your Website To Create a Strong Social Media Presence

Wednesday, August 24th, 2011

Social Media Marketing has become central now to business development, irrespective of the product or service you’re offering. Media pundits tell us that customers now interact with companies in a completely different way, and expect their favoured brands to be nimble and responsive to the demands of quick, easily absorbed messages put across in a way that is attention-grabbing and contemporary. The great advantage of embedding exciting new content is that it is accessible to all and easily shared at the touch of a button. Sit back and watch your sphere of influence grow!
It is important to be aware of the extraordinary range of things that can be embedded into your website to create arresting visual images. Here’s a look at some of them:
Fourteen Things You Can Easily Embed into Your Website:
1. Embed High Quality Videos:
Embed a high resolution video clip into your site. Explain how a product should be used, take visitors on a virtual tour of your hotel, present complex information about medical procedures in a simple way, or sell a holiday destination.
2. Embed MP3 Music and other audio files:
Present a clip of a hit single, a famous speech, a podcast, or an audio guide to assembling a piece of furniture. The possibilities are endless!
3. Embed Photos and Slideshows or Web Albums:
Share pictures of your factory, your stall at an exhibition, or the award your company received. Reassure customers of your credibility with pictures of smiling employees or your imposing office building. You can even embed a whole slideshow sized to fit conveniently into your webpage.
4. Embed Your LinkedIn Profile:
If you wish to embed your LinkedIn profile into your blog and display it in the sidebar, site visitors can read a summary of your LinkedIn profile without leaving the site.
5. Embed Google Maps in Web Pages:
Embedding a Google Map in your website is now almost as easy as adding an image. Show visitors where you’re located – clear directions make a lot of people more likely to want to set out in dense traffic to find your store, art gallery, or restaurant.
6. Embed Events from Google Calendar:
Not only can you embed a Google Calendar into your webpage, but you can even customize it and choose elements that you want to display or hide in the calendar. Alert customers to important events by date.
7. Embed Very Large Photographs:
To embed really large images, you can use programs which break your photographs into small tiles and you can even pan / zoom across these images, very similar to the default interface of Google Maps. Wow visitors with high-res pictures of locations, products, architectural plans, or events.
8. Embed Charts and Graphs in Web Pages:
: Illustrate your point clearly, and also make it easy for important information to be shared across a large number of people.
9. Embed Word Documents or pdf Files:
Even Barack Obama is using this feature to upload his public documents and upcoming plans! Case Studies, User Manuals, Patient Guides, Project Specifications, everything can be easily embedded.
10. Embed PowerPoint Presentations:
You can embed presentations that are either large or formatted in the form of magazines or catalogues. Use this format to treat visitors to a high-quality presentation about your business – make them feel they’re sitting in the Boardroom with you!
11. Embed Flash or Flash Video:
Embedding Flash content improves the overall user experience and with the newer methods it also becomes more searchable.
12. Embed Spreadsheet Data:
Embed a range of cells from a spreadsheet into a web page to capture important data in a visually appealing and organized way.
13. Embed Chat in your Blog:
If you like to chat with visitors who are currently on your site, embed a widget and place it in the sidebar of your website. Visitors show up in your buddy list so you can strike up a conversation, answer questions, or just keep tabs on guests.
14. Embed Another Webpage into your Blog:
If you would like to embed another website into your web page, you can do that too. Maybe you’re recommending another company or product, maybe you’re alerting visitors to a launch, or the completion of a project. Either way, the content can be shared easily, and your Search Engine rankings improve.
So clearly, you can embed almost anything into your HTML pages now – from Flash videos to Spreadsheets to high resolution photographs to static images from Google Maps and more. Allowing your visitors access to high-quality content that can be easily shared has never been easier!


The Eight Essential Things You Can Do to Make Your Website a Social Hub

Wednesday, August 3rd, 2011
1. Use Content-Sharing Buttons:
Content-sharing buttons such as the “Facebook Share” or Twitter “Tweet This” button encourage visitors to post your content on their networks, and allow their friends to visit your website. Put the share buttons on all blog posts, articles, photos or videos that are posted to your website.
2. Put Your Social Icons on the Homepage:
Place your social icons prominently on your Homepage where visitors can find them straight away. Don’t bury your social links on subpages within the website. This will encourage people to become fans of your page right away !
3. Allow Users to Login Through Social Networks:
If users can login and interact with your website through Facebook Connect, then any activity will automatically reflect on that user’s social channel, encouraging their friends to engage with you as well.
4. Embed Videos Using YouTube Player:
Add a YouTube player to your website so you can create a presence on YouTube in conjunction with adding video content to your website. Video is a great way to keep your visitors engaged and the player is easy to manage directly from your YouTube account.
5. Install a Floating Social Bar:
If you install a floating social bar to your website that stays with the user as they browse your content, you’ll remind them to become fans of your page. You can do this in the footer of your website.
6. Stream Social Updates:
Allow your visitors to view your social updates directly from your website by using the Twitter widget and Facebook Stream plug-in. Then if they happen to see a tweet or status update that interests them, it will encourage them to like your pages.
7. Encourage Users to Submit Content:
When resources and time are limited, keeping your website full of interesting and engaging content can be very hard. One solution is to ask users to submit content to your social channels that you can then feature on your website. This could lead to improved thought leadership and brand recognition for your company.
8. Connect Your Blog to the Website:
Make sure your blog is fully integrated with your website so every time there is fresh content posted to your blog, it boosts your rankings. This helps with search engine optimization and draws traffic to your website. Make sure your blogs are properly tagged. Enable blog commenting as well using social plug-ins.

So there you have it – incorporate these changes easily into your existing website today and watch it become a social hub. Let ‘Tweet, Like, and Share’ be your new marketing mantra!