1. Be Open For Business 24 Hours a Day
Your business is open to the world 24 hours a day, 7 days a week with no labour costs. An online store never closes. And a website faces no time zone barriers.
2. Look Big, Important, and Credible
If you still do not have a Web presence you are [...]

The way your website works will change in 2012, as ways of accessing and using information keep changing.
Here are some of the top Web Trends predicted for the year:

1.
More and more people will access the Web from their mobile phones:
According to Search Engine Land, more than 1/5 of all searches will be conducted on [...]

It is the little things on websites that keep visitors happy or drive them crazy with frustration and ultimately drive them away. Have you asked yourself lately whether your visitors are happy? Sure, they filled out your forms and clicked on your buttons, but did they do this with a scowl or a smile?
This is [...]

An effective website is one that is easily understood by the average web user.
Yet so many websites seem to forget the very purpose with which they were set up. No product or service can be sold without information about that particular product or service. That information should be available no more than three clicks away [...]

We’ve established that a website needs regular maintenance if it is not to slip into a state of digital decay. But sometimes the little fixes are not enough to keep it in good health, and it’s time for more radical surgery. How do you know when that time has come?

10 Good Reasons to Rebuild Your [...]

In the past, co-workers shared documents by emailing them to each other. This often resulted in a great deal of confusion, with different versions of each document flying around, changes mysteriously appearing on documents with no indication of who had made them, and people from different mailing lists accidentally getting copied on important documents.
By introducing [...]

One of the most important questions you’re going to ask yourself as a marketer is ” How do I make sure the emails I send out are not being blocked or routed to somebody’s junk folders?” Email deliverability is one of the most discussed topics in online marketing today.
You might think that simply sending out [...]

Although Facebook has become the hub of commerce for many retailers, it is not a viable direct selling channel. For example, many Facebook storefronts use iFrames or Flash to show product content, which is then completely ignored by search engines. Until it evolves to support the sophisticated analytics, SEO and merchandising tactics that retailers [...]

Social Media Marketing has become central now to business development, irrespective of the product or service you’re offering. Media pundits tell us that customers now interact with companies in a completely different way, and expect their favoured brands to be nimble and responsive to the demands of quick, easily absorbed messages put across in a [...]

1. Use Content-Sharing Buttons:

Content-sharing buttons such as the “Facebook Share” or Twitter “Tweet This” button encourage visitors to post your content on their networks, and allow their friends to visit your website. Put the share buttons on all blog posts, articles, photos or videos that are posted to your website.

2. Put Your Social Icons on [...]